Kangaroo

Kangaroo is an NYC-based smart home security company that is founded on simplicity and accessibility. As part of the marketing and content team, our goal is to humanize smart home technology at a time when more people are becoming conscious of tech and data privacy. Plus, make smart home tech less overwhelming and more approachable for newbies through insightful, fun content.

Product copy

I assisted in writing product marketing copy for Kangaroo’s suite of security tech.

Blog - The Roo Yorker

I helped manage Kangaroo's blog, The Roo Yorker. As a content strategist and writer, I pitched topics on a regular basis and have written various articles spanning product how-to's, lifestyle articles, pop culture-related pieces, and company culture-focused features.

Email campaigns + newsletters

I regularly crafted copy for email marketing campaigns, promotions, and A/B testing purposes. Click to enlarge!