Halia

Brand Voice, Brand Story, & Website - Halia.co

Halia is a personal care brand that is elevating the standards of period care in the Philippines by providing products that are responsibly made, accessible, and free from harmful plastic and chemicals.

I crafted Halia’s brand voice and content strategy, with the goal of transforming periods from a secretive aspect of feminine hygiene, to a normal and celebrated part of self-care for all people who bleed (not just women!). I also produced the entire website copy, including product pages.

Product copy

Blog