Flowe

Brand Voice, Brand Story, & Website Copy — shopflowe.com

Flowe is a contemporary brand of multi-purpose towels made from recycled plastic waste. Each piece features classic prints and is designed for outdoor pursuits and everyday rituals.

I crafted Flowe’s brand voice, brand story, and content strategy, with the goal of inspiring movement and adventure through thoughtfully made, modern towels. I also produced the entire website copy, including product pages.

Website

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About Us + Sustainability

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Product Copy

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Social Media - @withflowe

I plan and help execute the editorial strategy on Instagram, focusing on various themes such as interviews with creatives in the community, founder stories, behind the scenes content, and more.

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Blog - Flowe Journal

I manage the editorial strategy and write content on the blog, where we feature interviews with creatives in our community, founder stories, curated playlists, and more.

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Brand Voice, Copywriting, Newsletter, Social Media, WebsiteIsabella ArgosinoJuly 12, 2022Sustainability, Lifestyle