Brand Voice & Brand Story
Outer Pole is a Poland-based outerwear brand designed for the slow traveler. Each jacket is designed with sustainability and minimalism in mind — ready to take you from hikes to high balls. I conceptualized and wrote their brand story and brand voice, with the goal of promoting a more mindful approach to traveling, and encouraging people to rethink the way they explore the world.
Below are excerpts from the brand voice guide, and you can also see it in action through their website and social media.
